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Press Release: Assist America, Inc. Announces New Chief Revenue Officer

Assist America, Inc. Announces New Chief Revenue Officer

Michael Babore is set to drive strategic growth for the Company.


Princeton, NJ., April 17, 2023—Assist America, Inc. announced today the appointment of Michael Babore to the newly created role of Chief Revenue Officer (CRO). Babore, brings over 25 years of experience in sales and sales leadership in the insurance brokerage industry with a specific focus on the international traveler. “We are delighted to have Michael join our leadership team as Assist America, Inc. grows its market reach nationally. Michael has an extensive insurance background with a history of success, and he is an excellent addition to the team. I am excited to see Michael embrace a key position in our organization.” Said Brian Mulligan, President and CEO of Assist America, Inc. Mr. Babore will be responsible for managing and developing Assist America’s products, services, and the verticals throughout the world. “I am thrilled to join Assist America, Inc. during such an exciting time of growth and opportunity. Assist America has unique strengths with a strong business model, and I look forward to working with the team to execute on the company’s priorities, achieve further growth and enhance value for our members.” Said Babore

About Assist America, Inc. Assist America, Inc., founded in 1990, is a leading provider of global travel assistance services around the world with its headquarters in Princeton, New Jersey and affiliated teams in Mumbai, Manila, Beijing , Bangkok, Beirut and Latin America. Assist America provides emergency services for over 40 million travelers worldwide. Our members enjoy peace of mind, freed from dealing with complex decisions and financial considerations during difficult times, and secure in knowing that Assist America will put in motion our global network of resources on behalf of any medical travel emergency.