Press Release_________________________________________________________________Sun Life Financial Expands Partnership with Assist America to offer SecurAssist® Services to Group Life CustomersWellesley Hills, MA (March 22, 2005) - Sun Life Financial (NYSE: SLF) announced today that its U.S. Group Insurance Division will now offer Group Life customers a global security solution called SecurAssist®. SecurAssist will be offered through an arrangement with Assist America, the nation’s largest provider of global emergency services through group benefit plans. SecurAssist helps employers prevent and plan for security threats, anywhere in the world. Experienced security advisors help employers develop and implement new security initiatives, review existing procedures, and answer questions regarding their overall vulnerability. “We’re very pleased to expand our relationship with Assist America to bring employers SecurAssist,” said Michael E. Shunney, Vice President, Group Division. He continued, “It’s another example of how we bring real value to our customers. We understand that employers—large and small—may face security threats to their assets, operations, and employees. By offering SecurAssist with our Group Life product, we make it easier for employers to mitigate those threats.” George W. Howard, III, President of Assist America, added, “Sun Life Financial is taking the lead when it comes to helping employers protect their interests. Our elite team of SecurAssist professionals deliver comprehensive, global expertise in crisis and risk management, special political operations, and counter-intelligence.” Sun Life Financial first partnered with Assist America in 2001 to offer Emergency Travel Assistance as a value-added service to its Group Life customers. Emergency Travel Assistance brings emergency medical and personal assistance to covered employees and their eligible dependents when they are 100 miles or more from home and need help. The addition of SecurAssist means that Sun Life Financial Group Life policyholders get a robust plan-of-action to protect both corporate interests and the well-being of covered employees and eligible dependents. About Sun Life Financial Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2004, the Sun Life Financial group of companies has assets under management of US$299.9 billion. Sun Life Financial Inc. trades on the New York (NYSE), Toronto (TSX) and Philippine (PSE) stock exchanges under ticker symbol SLF. In the U.S., the Sun Life Financial group of companies sells a wide variety of financial products and services, including innovative group insurance products -- life, disability and medical stop-loss -- through Sun Life Assurance Company of Canada and Sun Life Insurance and Annuity Company of New York. For more information, visit www.sunlife-usa.com. About Assist America Assist America is the nation’s largest provider of global emergency services through group benefit plans. Assist America protects over 22 million people through more than 250,000 companies and enterprises worldwide. For more information, call (800) 304-4585 or visit www.assistamerica.com. |